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  Berry

  Berry, Leonard L., Carbone, Lewis P. and Haeckel, Stephan H., ‘Managing the Total Customer Experience’, MIT Sloan Management Review, Vol. 43, No. 3, Spring 2002, pp. 1-5.

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  Berryman

  Berryman, Kenneth, Harrington, Lorraine, Layton-Rodin Dennis and Rerolle, Vincent, ‘Electronic Commerce: Three Emerging Strategies’, The McKinsey Quaterly, No. 1, 1998, pp. 152-159

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  Berson

  Berson, Alex and Smith, Stephen, Datawarehousing, Datamining en OLAP, Academic Service, Schoonhoven, 1997.

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  Berson

  Berson, Alex, Smith, Stephen and Thearling, Kurt, Building Data Mining Applications for CRM, McGraw-Hill, New York, 2000.

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  Berthon

  Berthon, Pierre, Lane, Nikala, Pitt, Leyland and Watson, Richard T., ?The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assesment of Opportunities?, Journal of Marketing Management, Vol. 14, 1998, pp. 691-704.

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