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    Mattson

    Mattson, Lars-Gunnar, ‘Relationships Marketing and Markets-as-Networks – A Comparative Analysis of Two Evolving Streams of Research’, Journal of Marketing Management, Vol. 13, 1997, pp. 447-461.

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    Mattsson

    Mattsson, Jan, ‘Beyond Service Quality in Search Of Relationship Values’, Management Decision, available at http:/www.mcb.co.uk/services/conferen/feb96/relation.mar/new_phil/backgrnd.html

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    McBride

    McBride, Neil, ?The Role of Executive Information Systems in Organisations: An Interpretive Analysis?, Proceedings of the 28th Annual Hawaii International Conference on System Sciences, 1995, pp. 110-119

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    McCann

    McCann, John M., ‘Generating, managing, and communicating insights’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.

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    McColl-Kennedy

    McColl-Kennedy, Janet R., Gustaffson, Anders, Jaakkola, Elina, Klaus, Phil, Radnor, Zoe, Perks, Helen, Friman, Margareta, “Fresh perspectives on customer experience”, Journal of Services Marketing, Vol. 29, No. 6-7, 2015, pp. 430-435.

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