Uncategorized

  • Add to cart

    McCorkell

    McCorkell, Graeme, Direct and Database Marketing – Targeting, Interaction, Continuity and Control, The Institute of Direct Marketing, Kogan Page, London, 1997.

    Uncategorized Add to cart
  • Add to cart

    McDonald

    McDonald, Malcolm and Wilson, Hugh, ?Why apply software to marketing strategy ? Mapping the Sources of Competitive Advantage?, in: Emerging Information Technologies – A Marketing Opportunity, eds. McDonald, M., Hewson, W. and Wilson, H., HCG Publications, pp. 92-97

    Uncategorized Add to cart
  • Add to cart

    McElreath

    McElreath, Jack, ‘Data Warehouses: An Architectural Perspective’, Perspectives, available at http://www.tekptnr.com/tpi/b/vendors/csc/tech_dw_arch.html

    Uncategorized Add to cart
  • Add to cart

    McGill

    McGill, Michael E. and Slocum, John W., ?Unlearning the Organization – The First Step to Learning is to Challenge those Ways of Thinking that worked so Well in the Past?, Organizational Dynamics, Autumn 1993, pp. 67-78

    Uncategorized Add to cart
  • Add to cart

    McKee

    McKee, Daryl, ‘An Organizational Learning Approach to Product Innovation’, Journal of Product Innovation Management, 1992 (9), pp.232-245

    Uncategorized Add to cart
Scroll to Top