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  Moriarty

  Moriarty, Rowland T. and Moran, Ursula, ?Managing Hybrid Marketing Systems?, Harvard Business Review, November-December 1990, pp. 146-155.

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  Morignot

  Morignot, Philippe and Hayes-Roth, Barbara, ‘Goal Generation and Revision for Planning Agents in Unpredictable Environments’, Knowledge Systems Laboratory Report KSL 95-75, October 1995, Stanford University

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  Morris

  Morris, Chris, ‘How Lifestyle Databases Work’, The Journal of Database Marketing, Vol. 1, No. 1, pp. 24-27

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  Mort

  Mort, J., ‘Perspective: The Applicability of Percolation Theory to Innovation’, Journal of Product Innovation Management, 8, pp. 32-38

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  Morwitz

  Morwitz, Vicki G., Steckel, Joel H. and Gupta, Alok, ‘When do purchases intentions predict sales’, Working Paper MARK-96-22, Leonard N. Stern School of Business, New York University, 1996.

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