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  Moutinho

  Moutinho, Luiz and Curry, Bruce, ‘Consumer Perceptions of ATMs: An Application of Neural Networks’, in: Quantitative Methods in Marketing, eds. Hooley, Graham. J and Hussey, Michael K., Academic Press, London, 1994, pp. 191-206.

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  Moxon

  Moxon, Bruce, ‘An Introduction to Datamining: Industry Trends, Tools, Techniques and Implementation Issues’, DBMS, August 1996, available at http://www.emergent.com/espeak/datamin.html

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  Munier

  Munier, Bertrand, Selten, Reinhard, Bouyssou, D., Bourgine, P., Day, R., Harvey, N., Hilton, D, Machina, M.J., Parker, PH., Sterman, J., Weber, E., Wernerfelt, B. and Wensley, R., ‘Bounded Rationality Modeling’, Marketing Letters, Vol. 10, No. 3, 1999, pp. 233-248.

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  Muntz

  Muntz, Richard R., ‘Integrating Data Analysis, Visualisation, and Data Management in a Heterogeneous Distributed Environment’, UCLA Dataming Lab, available at http://nugget.cs.ucla.edu:8001/projects/dml_doms/index.html

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  Murray

  Murray, John, ‘Experiences of Neural Networks in Practice’, Journal of Targeting, Measurement and Analysis for Marketing, pp. 23-29

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