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  Nowak

  Nowak, Glen J. and Phelps, Joseph, ‘Direct Marketing and the Use of Individual-Level Consumer Information: Determining How and When Privacy Matters’, Journal of Direct Marketing, Vol. 9, No. 3, Summer 1995, pp. 46-60.

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  Nunamaker

  Nunamaker, Jay F., Briggs, Robert O. and Vreede, Gert-Jan de, ‘Value Creation Technology – Changing the Focus to the Group’, in: Information Technology and the Future Enterprise – New Models for Managers, eds. Dickson, Gary W. and DeSanctis, Gerardine, , Prentice Hall, Upper Saddle River, New Yersey, 2001, pp. 102-124.

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  O?Driscoll

  O?Driscoll, Aidan and Murray, John A., ?The Changing Nature of Theory and Practice in Marketing: On The Value of Synchrony?, Journal of Marketing Management, Vol. 14, 1998, pp. 391-416.

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  O’Connor

  O’Connor, John and Galvin, Eamonn, Marketing and Information Technology – The Strategy, Application and Implementation of IT in Marketing, Pitman Publishing, London, 1997.

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  O’Malley

  O’Malley, Lisa, “Relationship Marketing”, in: Marketing Changes, Hart, Susan, eds., Thomson Learning, London, 2003, pp. 125-146.

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