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    O’Malley

    O’Malley, Lisa, Patterson, Maurice and Evans, Martin, ‘Intimacy or Intrusion ? The Privacy Dilemma For Relationship Marketing in Consumer Markets’, Journal of Marketing Management, Vol. 13, 1997, pp. 541-559.

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    O’Malley

    O’Malley, Lisa and Patterson, Maurice, ‘Vanishing Point: The Mix Management Paradigm Re-Viewed’, Journal of Marketing Management, Vol. 14, 1998, pp. 829-851.

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    Ogilvie

    Ogilvie, John, Treasury Management – Tools and Techniques for Countering Financial Risks, Kogan Page, London, 1999.

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    Oirsouw

    Oirsouw, R. van, Spaanderman, J. and Vries, H. de, Informatie-economie – Investeringsstrategie voor de Informatievoorziening, Academic Service, Schoonhoven, 1993.

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    Olesen

    Olesen, Karin, and Myers, Michael D., ‘Trying to improve communication and collaboration with information technology: An action research project which failed’, Information Technology & People, Vol. 12, No. 4, 1999, pp. 317-332.

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