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  Recon

  Recon, ‘Introduction to Data Mining’, Recon, available at http://hitchhiker.space.lockheed.com/~recon/general/data_mining.html

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  Red Brick

  Red Brick Systems, ‘Targeted Marketing and the Data Warehouse’, A Red Brick Systems White Paper, February 19, 1996

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  Red Brick

  Red Brick, ‘The Datawarehouse – Competitive Advantage for the 1990’s’, White Paper Red Brick Corporation, August 1995.

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  Redding

  Redding, Shane, ‘Business Data and I’s Application in Business Marketing Segmentation Techniques’, Journal of Targeting, Measurement and Analysis for Marketing, pp. 233-241

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  Redman

  Redman, Thomas C., ‘Improve Data Quality for Competitive Advantage’, Sloan Management Review, Winter 1995, pp. 99-107.

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