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    Reichheld

    Reichheld, F.F., ‘Loyalty-based Management’, Harvard Business Review, March/April 1993, pp 74-73.

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    Reid

    Reid, David M., ‘Data Access and Issue Analysis in Strategic Planning’ , Market Intelligence and Planning, Vol. 7, No. 1, 1989, pp. 14-18.

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    Reidenbach

    Reidenbach, Eric R. and Oliva, Terence A., ‘General Living Systems Theory and Marketing: A Framework for Analysis’, Journal of Marketing, Vol. 45, Fall 1981, pp. 30-37.

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    Reijnders

    Reijnders, Will and Geyskens, Inge, ‘Retail 2005’, in: Frambach, Ruud and Poiesz, Theo, (eds.), Trends in Marketing, Samson, Alphen aan den Rijn, 1999, pp. 123-138.

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    Reinertsen

    Reinertsen, Donald G. and Smith, Preston G., ‘The Strategist’s Role in Shortening Product Development’, The Journal of Business Strategy, July/August 1991, pp. 18-22

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