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    Simon

    Simon, Hermann and Schumann, Hans, ‘Pricing Opportunities in the Digital Age’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 362-390.

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    Simons

    Simons, J.L., and Verheijen, G.M.A., Informatiestrategie als managementopgave – Planning, ontwikkeling en beheer van de informatieverzorging op basis van information engineering, Kluwert Bedrijfswetenschappen/Stenfert Kroese Uitgevers, Deventer, 1991.

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    Simpson

    Simpson, James T. and Mayo, Donna T., ‘Relatiemanagement: minder beinvloedingspogingen ?’, MarketingSelect, 5, 1997, pp. 31-47.

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    Singh

    Singh, Anurag, Kumar, Brajesh, Singh, V.K., “Customer Engagement: New key metric of marketing”, International Journal of Arts and Sciences, Vol. 3, No. 13, 2010, pp. 347-356.

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    Singhal

    Singhal, Sharad and Wu, Lance, ‘Training Multilayer Perceptrons with the Extended Kalman Algorithm’

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