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    Smith

    Smith, Robert E., ‘Integrating Information From Advertising and Trial: Processes and Effects on Consumer Response to Product Information’, Journal of Marketing Research, Vol. XXX, May 1993, pp. 204-219

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    Smith

    Smith, Gerald F., ‘Towards a theory of managerial problem solving’, Decision Support Systems 8, 1992, pp.29-40

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    Smith

    Smith, Gerald E. and Nagle, Thomas T., ‘Frames of Reference and Buyers’ Perception of Price and Value’, California Management Review, Vol. 38, No. 1, Fall 1995, pp. 98-116.

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    Smith

    Smith, Ken G., Grimm, Curtis M. and Gannon, Martin J., Dynamics of Competitve Strategy, Sage Publications, Newbury Park, 1992.

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    Smits

    Smits, Pieter, ‘MVIS, MVOS, MDSS: Overdaad schaadt’, Adfodirect Magazine, December 1992, 24-26.

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