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  Stefflre

  Stefflre, Volney, ‘Market Structure Studies: New Products for Old Markets and New Markets (Foreign) for Old Products’, in: Applications of the Sciences in Marketing Management, eds. Bass, Frank M., King, Charles W. and Pessimier, Edgar A., John Wiley and Sons

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  Steiger

  Steiger, David M., ‘Enhancing User Understanding in a Decision Support System: A Theoretical Basis and Framework’, Journal of Management Information Systems, Vol. 15, No. 2, Fall 1998, pp. 199-220.

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  Steinman

  Steinman, Christine, Deshpande, Rohit and Farley, John U., ‘Beyond Market Orientation: When Customers and Suppliers Disagree’, Journal of the Academy of Marketing Science, Vol. 28, No. 1, 2000, pp. 109-119.

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  Stern

  Stern, Barbara B., ‘Introduction – The problematics of representation’, in: Representing Consumers – Voices, views and visions, eds. Stern, Barbara B., Routledge, London, 1998, pp.1-23.

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  Stewart

  Stewart, I. and Cohen, J., Figments of Reality: The Evolution of the Curious Mind, Cambridge University Press, Cambridge, 1997.

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