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  Tversky

  Tversky, Amos and Kahneman, Daniel, ‘Belief in the Law of Small Numbers’, Psychological Bulletin, Vol. 2, 1971, pp. 105-110.

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  Tynan

  Tynan, Caroline, ‘A Review of the Marriage Analogy in Relationship Marketing’, Journal of Marketing Management, 13, 1997, pp. 695-703.

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  Tzokas

  Tzokas, Nikolaos, Hart, Susan and Saren, Michael, “New Product Development: A Marketing Agenda for Change”, in: Marketing Changes, Hart, Susan, eds., Thomson Learning, London, 2003, pp. 237-256.

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  Ullman

  Ullman, Wolfram and Wonnemann, ‘Swatch’s worldwide Launch of a Database Club: a Case Study’, Journal of Database Marketing, Vol.1, No. 4, 1994, pp.307-313

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  Ulrich

  Ulrich, Dave, ‘Intellectual Capital = Competence x Commitment’, Sloan Management Review, Winter 1998, pp. 15-26.

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