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  Upton

  Upton, David and McAfee, Andrew, ‘The Real Virtual Factory’, in: Creating Value in the Network Economy, ed. Tapscott, Don, Harvard Business Review Book, 1999, pp. 69-91

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  Urbany

  Urbany, Joel E., and Montgomery, David B., ‘Rational Strategic Reasoning: An Unnatural Act ?’, Marketing Letters, Vol. 9, No. 3, 1998, pp. 285-299.

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  Urquhart

  Urquhart, Cathy, ‘Reflections on early requirements gathering: Themes from analyst-client conversations’, IFIP Working Groups 8.2 and 8.6 Joint Working Conference on Information Systems: Current Issues and Future Changes, Helsinki, December 10-13, 1998, pp. 359-376.

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  Usunier

  Usunier, Jean-Claude, ‘Commerce’, Working Paper, Graduate School of Business, Pierre Mendes-France University, Grenoble

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  Vandermerwe

  Vandermerwe, Sandra, ‘The Process of Market-Driven Transformation’, Longe Range Planning, Vol. 28, No.2, 1995, pp. 79-91.

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