Uncategorized

  • Add to cart

    Walsh

    Walsh, Jeremy, ?Linking Transactional Sales and Marketing Systems to EIS in the Pharmaceutical Industry?, in: Emerging Information Technologies – A Marketing Opportunity, eds. McDonald, M., Hewson, W. and Wilson, H., HCG Publications, pp. 205-210

    Uncategorized Add to cart
  • Add to cart

    Wang

    Wang, Michael Szu-Yuan and Yu, Keh-Chiang, ‘An Investigation on the Nature of Decision Support System Software’, Decision Support Systems, Vol. 3, 1987, pp. 277-288

    Uncategorized Add to cart
  • Add to cart

    Wang

    Wang, Huaiqing, ‘A Conceptual Model for Virtual Markets’, Information & Management 32, 1997, pp. 147-161.

    Uncategorized Add to cart
  • Add to cart

    Wang

    Wang, Richard Y., Lee, Yang W., Pipino, Leo L. and Strong, Diane M., ‘Manage Your Information as a Product’, Sloan Management Review, Summer 1998, pp. 95-105.

    Uncategorized Add to cart
  • Add to cart

    Wang

    Wang, Paul and Splegel, Ted, ‘Database Marketing and Its Measuremenrs of Success – Designing a Managerial Instrument to Calculate the Value of a Repeat Customer Base’, Journal of Direct Marketing, Vol. 8, No. 2, Spring 1994, pp. 73-81.

    Uncategorized Add to cart
Scroll to Top