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  Watt

  Watt, Stuart, ‘The Lion, the Bat, and the Wardrobe: myths and methaphors in cognitive science’, ….

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  Wayland

  Wayland, Robert E. and Cole, Paul M., Customer Connections – New Strategies for Growth, Harvard Business School Press, Boston, Massachusetts, 1997.

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  Webster

  Webster, F.E., ‘The Changing Role of Marketing in the Corporation’, Journal of Marketing, Vol. 56, 1992, pp. 1-17.

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  Webster

  Webster, Frederick E., Market-Driven Management – Using the New Marketing Concept to Create a Customer Oriented Company, John Wiley & Sons, New York, 1994.

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  Webster

  Webster, Frederick E. Jr., ‘Understanding the Relationships Among Brands, Consumers, and Resellers’, Journal of the Academy of Marketing Science, Vol. 28., No. 1, 2000, pp. 17-23.

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