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  Wierenga

  Wierenga, Berend and Bruggen, Gerrit H. van, ‘The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems’, Journal of Marketing, Vol. 61, July 1997, pp. 21-37.

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  Wierenga

  Wierenga, Berend, Van Bruggen, Gerrit H. and Staelin, Richard, ‘The Succes of Marketing Management Support Systems’, Marketing Science, Vol. 18, No. 3, 1999, pp. 196-207.

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  Wikstrom

  Wikstrom, Solveig, ‘Value Creation by Company-Consumer Interaction’, Journal of Marketing Management, Vol. 12, 1996, pp. 359-374.

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  Wildschut

  Wildschut, E.J. and Wiggers, E.R.A., Time-Based Competition – Strategisch Voordeel door Korte Bedrijfsprocessen, Kluwer, Deventer, 1993.

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  Wilhelmsen

  Wilhelmsen, Lars, ‘The Danish Post: The Application of Direct and Dialogue Marketing Techniques to Create a New Market Approach’, Journal of Targeting, Measurement and Analysis for Marketing, pp. 67-76

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