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    Bult

    Bult, Jan Roelof, ‘Semiparametric Versus Parametric Classification Models: An Application to Direct Marketing’, Journal of Marketing Research, August 1993, pp. 380-390

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    Bunt

    Bunt, Harry, ‘Dialogue control functions and interaction design’, in: Dialogue in Instruction, eds. Baker, M., Beun, R.J. and Reiner, M., Springer-Verlag, Heidelberg

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    Bunt

    Bunt, P.A.E. van de, Management van verandering en de rol van de organisatie-adviseur, Samsom Bedrijfsinformatie, Alphen a/d Rijn, 1993

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    Burke

    Burke, Raymond R., ‘Artificial Intelligence for designing marketing decision-making tools’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.

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    Burke

    Burke, Raymond R., Rangaswamy, Arvind and Gupta, Sunil, ‘Rethinking Market Research in the Digital World’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 226-255.

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