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Showing 171–175 of 1446 results

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  Buzzell

  Buzzell, Robert D. and Gale, Bradley T., The PIMS Principles – Linking Strategy to Performance, The Free Press, 1987.

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  Buzzell

  Buzzell, Robert D. and Ortmeyer, Gwen, ?Channel Partnerships Streamline Distribution?, Sloan Management Review, Spring 1995, pp. 85-96.

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  Cadogan

  Cadogan, John W., “Multiple Perspectives on Marketing Orientation’s Domain specification: Implications for theory development and knowledge accumulation”, in: Marketing Changes, Hart, Susan, eds., Thomson Learning, London, 2003, pp. 97-124.

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  Caeldries

  Caeldries, Filip, ‘Marketingstrategie en concurrentie-analyse: Quo Vadis’, in: Frambach, Ruud and Poiesz, Theo, (eds.), Trends in Marketing, Samson, Alphen aan den Rijn, 1999, pp. 57-70.

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  Calori

  Calori, Roland, ‘Deigning a Business Scanning System’, Longe Range Planning, Vol. 22, No.1, 1989, pp. 69-82

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