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  Clarke

  Clarke, Ken, ?Econometric Modelling and Conjoint Analysis?, in: Emerging Information Technologies – A Marketing Opportunity, eds. McDonald, M., Hewson, W. and Wilson, H., HCG Publications, pp. 111-121.

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  Clarke

  Clarke, Darral G., Marketing Analysis and Decision Making, Second Edition, The Scientific Press, San Francisco, 1993.

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  Claycamp

  Claycamp, Henry J. and Amstutz, Arnold E., ‘Simulation Techniques in the Analysis of Marketing Strategy’, in: Applications of the Sciences in Marketing Management, eds. Bass, Frank M., King, Charles W. and Pessimier, Edgar A., John Wiley and Sons

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  Cleary

  Cleary, John G. and Trigg, Leonard E., ‘K*: An Instance-based Learner Using an Entropic Distance Measure’, …

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  Clemons

  Clemons, Eric C. and Bradley, Stephen P., ‘Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 78-101.

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