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    Dwyer

    Dwyer, Robert F., ?Customer Life Time Valuation to Support Marketing Decision Making?, Journal of Direct Marketing, Vol. 11, No. 4, Fall 1997, pp. 6-13.

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    Dyer

    Dyer, Bernard, ‘Planning and Implementing EDI – Some Research Based Models’, in: Emerging Information Technologies – A Marketing Opportunity, eds. McDonald, M., Hewson, W. and Wilson, H., HCG Publications, pp. 74-83

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    Ealey

    Ealey, Lance and Mercer, Glenn, ?The Showroom as assembly line – New technology is changing the way automobiles are designed, developed, and customized?, The McKinsey Quaterly, Number 3, 1992, p. 103-120

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    Earl

    Earl, Michael J., ?Integrating IS and the Organization: A Framework of Organizational Fit?, Working Paper CRIM WP95/4, Centre for Research in Information Management, London Business School, 1997

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    Earl

    Earl, Michael J., Sampler, Jeffrey L., ?Transforming the IT Function: A Process of Market Management?, Working Paper CRIM WP95/2, London Business School, 1997

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