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    Eriksson

    Eriksson, Darek M., ‘Managing Problems of Postmodernity: Some Heuristics for Evaluation of System Approaches’, Interim Report IR-98-060, Internation Institute if Applied System Analysis, August 1998.

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    Esch

    Esch, Franz-Rudolf and Muffler, Tania, ‘Expertensysteme im Marketing’, Marketing, Heft III, Quartal 1989, pp. 145-152.

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    Evans

    Evans, Philip B. and Thomas S. Wurster, ?Strategy and the Economics of Information?, Harvard Business Review, September-October 1997, pp. 71-93.

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    Evans

    Evans, Nick and Webber, Richard, ‘Advances in Geodemographic Classification Techniques for Target Marketing’, Journal of Targeting, Measurement and Analysis for Marketing, 1994, pp. 313-321.

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    Evans

    Evans, Martin, “Marketing Communications change”, in: Marketing Changes, Hart, Susan, eds., Thomson Learning, London, 2003, pp. 257-273.

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