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    Fletcher

    Fletcher, Keith, Wheeler, Colin and Wright, Julia, ?Strategic Implementation of Database Marketing: Problems and Pitfalls?, Longe Range Planning, Vol. 27, No. 1, 1994, pp. 133-141.

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    Fletcher

    Fletcher, Keith, Marketing Management and Information Technology, Prentice Hall, London, 1995.

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    Fletcher

    Fletcher, Keith P. and Peters, Linda D., ‘Trust and Direct Marketing Environments: A Consumer Perspective’, Journal of Marketing Management, 13, 1997, pp. 523-539.

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    Fletcher

    Fletcher, Keith, Wright, George and Desai, Caroline, ‘The Role of Organizational Factors in the Adoption and Sophistication of Database Marketing in the UK Financial Services Industry’, Journal of Direct Marketing, Vol. 10, No. 1, Winter 1996, pp. 10-19.

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    Flexer

    Flexer, Arthur, Connectionists and Statisticians, Friends or Foes, Technical Report 95-16, The Austrian Research Institute for Artificial Intelligence, 1995.

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