Adams, Rob, Versus – Verbeteren versus Vernieuwen, AW Bruna, 2016.
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Zangwill, Willard I., Lightning Strategies for Innovation, How the World’s best firms create new products, Lexington Books, Maxwell MacMillan Int., New York, 1993.
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Verganti, Roberto. Overcrowded: Designing Meaningful Products in a World Awash with Ideas. MIT Press, 2017.
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