‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
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Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997
Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
Verbeke, Willem and Andy Mosmans, Marketing Communicatie en Chaos, Een Visie op de jaren ’90, Kluwer Bedrijfswetenschappen, Deventer, 1990.
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
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