‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
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Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
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