Herstatt, C. and von Hippel, E., ‘Developing New Products via the Lead User Method: a Case Study in a Low-tech Field’, Journal of Product Innovation Management, 9:3, September 1992, 213-221.
Hakansson, H. and Snehota, I., ‘No Business is an Island: The Network Concept of Business Strategy’, Scandinavian Journal of Management, Vol. 4, No. 3, 1989, pp. 187-200.
Hassan, S.S. and Katsanis, L.P., ‘The Globalizing Consumer Markets: Issues and Concepts’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994c, pp. 47-62.
Ing, David, and Mitchell, Andrew A., ‘Point-of-Sale data in consumer goods marketing: transforming the art of marketing into the science of marketing’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.
Arbor
Reviews
There are no reviews yet.