Arndt, Johan, ‘The Political Economy Paradigm: Foundation for Theory Building in Marketing’, Journal of Marketing, Vol. 47, Fall 1983, pp. 44-54.

Arndt

€0.01

Dimensions 10 cm

Reviews

There are no reviews yet.

Be the first to review “Arndt”

Your email address will not be published. Required fields are marked *

Related products

  • Add to cart

    Bagozzi

    Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29

    MARKETING-COMMUNICATIE Add to cart
  • Add to cart

    Johansson

    Johansson, Johny K. And Nonaka, Ikujiro, Intuitieve Strategen – De Japanse Marketingbenadering, Scriptum Management, 1998.

    MARKETING-COMMUNICATIE Add to cart
  • Add to cart

    Lazer

    Lazer, William, LaBarbera, Priscilla, MacMachlan, James M. and Smith, Allen E., Marketing 2000 and Beyond, American Marketing Association, Chicago, Illinois, 1990.

    MARKETING-COMMUNICATIE Add to cart
  • Add to cart

    Ford

    Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.

    MARKETING-COMMUNICATIE Add to cart
  • Add to cart

    Blattberg

    Blattberg, Robert and Deighton, John, ?Interactive Marketing: Exploiting the Age of Adressability?, Sloan Management Review, Fall 1991, Vol 33, No.1, pp. 5-14.

    MARKETING-COMMUNICATIE Add to cart
PlaceholderArndt
€0.01
Scroll to Top