Balasubramanian, Sridhar, Krishnan, Vish V. and Sawhney, Mohanbir, ‘New Offering Realization in the Networked Digital Environment’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 310-338.

Balasubramanian

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