Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
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Nilson, Torsten H., Chaos Marketing – How to win in a turbulent World, McGraw-Hill Book Company, London, 1995.
Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
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