Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
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Nilson, Torsten H., Chaos Marketing – How to win in a turbulent World, McGraw-Hill Book Company, London, 1995.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
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