Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
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Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
McKenna, Regis, The Regis Touch – New Marketing Strategies for Uncertain Times, Addison-Wesley Publishing Company, Reading, Massachusetts, 1986
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Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Blattberg, Robert and Deighton, John, ?Interactive Marketing: Exploiting the Age of Adressability?, Sloan Management Review, Fall 1991, Vol 33, No.1, pp. 5-14.
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