Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
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Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Verbeke, Willem and Andy Mosmans, Marketing Communicatie en Chaos, Een Visie op de jaren ’90, Kluwer Bedrijfswetenschappen, Deventer, 1990.
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Berry, Julian and Leventhal, Barry, ‘Customer Segmentation in the financial services industry’, Journal of Database Marketing, Vol. 1, No. 3, pp. 201-210
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
Berry
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