Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997
Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Berry, Julian and Leventhal, Barry, ‘Customer Segmentation in the financial services industry’, Journal of Database Marketing, Vol. 1, No. 3, pp. 201-210
Andriesse, F.G. and Holzhauer, F.F.O., ?Kredietbank succesvol met retentiemarketing?, Tijdschrift voor Marketing, Maart 1994, pp. 9-12
Nilson, Torsten H., Chaos Marketing – How to win in a turbulent World, McGraw-Hill Book Company, London, 1995.
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