Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Andriesse, F.G. and Holzhauer, F.F.O., ?Kredietbank succesvol met retentiemarketing?, Tijdschrift voor Marketing, Maart 1994, pp. 9-12
Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997
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