Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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McKenna, Regis, The Regis Touch – New Marketing Strategies for Uncertain Times, Addison-Wesley Publishing Company, Reading, Massachusetts, 1986
Anderson, Eugene W. and Sullivan, Mary W., ?The Antecedents and Consequences of Customer Satisfaction for Firms?, Marketing Science, Vol. 12, No. 2, Spring 1993, pp. 125-143.
Johansson, Johny K. And Nonaka, Ikujiro, Intuitieve Strategen – De Japanse Marketingbenadering, Scriptum Management, 1998.
Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Bonoma
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