Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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Berry, Julian and Leventhal, Barry, ‘Customer Segmentation in the financial services industry’, Journal of Database Marketing, Vol. 1, No. 3, pp. 201-210
Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997
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