Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
Johansson, Johny K. And Nonaka, Ikujiro, Intuitieve Strategen – De Japanse Marketingbenadering, Scriptum Management, 1998.
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