Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
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Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
Johansson, Johny K. And Nonaka, Ikujiro, Intuitieve Strategen – De Japanse Marketingbenadering, Scriptum Management, 1998.
Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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