Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
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‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
Andriesse, F.G. and Holzhauer, F.F.O., ?Kredietbank succesvol met retentiemarketing?, Tijdschrift voor Marketing, Maart 1994, pp. 9-12
Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
Brookes
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