Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
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Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997
McKenna, Regis, The Regis Touch – New Marketing Strategies for Uncertain Times, Addison-Wesley Publishing Company, Reading, Massachusetts, 1986
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995
Brookes
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