Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
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Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
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Bagozzi, R.P., ‘Reflections on Relationship Marketing in Consumer Markets’, Journal of Academy of Marketing Science, Vol. 23, No. 4, 1995, pp. 272-277.
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