Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
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Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
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Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
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