Burke, Raymond R., Rangaswamy, Arvind and Gupta, Sunil, ‘Rethinking Market Research in the Digital World’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 226-255.

Burke

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Dimensions 29 cm

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