Cummings, Neil and Lewandowska, Marysia, The Value of Things, Birkhauser, Basel, 2000.
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Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
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