Cummings, Neil and Lewandowska, Marysia, The Value of Things, Birkhauser, Basel, 2000.
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Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
Johansson, Johny K. And Nonaka, Ikujiro, Intuitieve Strategen – De Japanse Marketingbenadering, Scriptum Management, 1998.
Verbeke, Willem and Andy Mosmans, Marketing Communicatie en Chaos, Een Visie op de jaren ’90, Kluwer Bedrijfswetenschappen, Deventer, 1990.
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