Cummings, Neil and Lewandowska, Marysia, The Value of Things, Birkhauser, Basel, 2000.
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Nilson, Torsten H., Chaos Marketing – How to win in a turbulent World, McGraw-Hill Book Company, London, 1995.
Andriesse, F.G. and Holzhauer, F.F.O., ?Kredietbank succesvol met retentiemarketing?, Tijdschrift voor Marketing, Maart 1994, pp. 9-12
Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
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Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Cummings
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