Cummings, Neil and Lewandowska, Marysia, The Value of Things, Birkhauser, Basel, 2000.
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Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Verbeke, Willem and Andy Mosmans, Marketing Communicatie en Chaos, Een Visie op de jaren ’90, Kluwer Bedrijfswetenschappen, Deventer, 1990.
Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
Cummings
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