Davies, John M., The Essential Guide to Database Marketing, McGrawHill Book Company, 1992.
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Huffman, Scott B. And Steier, David, ‘Heuristic Joins to Integrate Structured Heteogeneous Data’, Technical Report, Price Waterhouse Technology Centre
Haykin, Simon, Neural Networks – A Comprehensive Foundation, Macmillan College Publishing Group, 1994.
Han, Jiawei, Cai, Yandong and Cercone, Nick, ‘Concept-Based Classification in Relational Databases’, Workshop Notes on Knowledge Discovery in Databases, KDD ’91, Anaheim, CA, July 1991, pp. 77-94.
Hall, Curtis, ‘Neural Net Technology: Ready for Prime-Time ?’, IEEE Expert, December 1992, pp. 2-4.
Huizingh, Eelko, ‘Gebiologeerd door neurale netwerken’, Tijdschrift voor Marketing, Juni 1996, pp. 46-50.
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