Enfield, N.J., How we talk – The inner workings of conversation, Basis Books, New York, 2017.
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Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Andriesse, F.G. and Holzhauer, F.F.O., ?Kredietbank succesvol met retentiemarketing?, Tijdschrift voor Marketing, Maart 1994, pp. 9-12
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