Enfield, N.J., How we talk – The inner workings of conversation, Basis Books, New York, 2017.
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Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
Nilson, Torsten H., Chaos Marketing – How to win in a turbulent World, McGraw-Hill Book Company, London, 1995.
Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995
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