Gupta, Ashok K., Raj, S.P. and Wilemon, David, ‘A Model for Studying R&D-Marketing Interface in the Product Innovation Process’, Journal of Marketing, 50, April 1986, pp. 7-17
Gupta
€0.01
Gupta, Ashok K., Raj, S.P. and Wilemon, David, ‘A Model for Studying R&D-Marketing Interface in the Product Innovation Process’, Journal of Marketing, 50, April 1986, pp. 7-17
€0.01
Gupta
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